What is Leaflet Distribution?
Leaflet Distribution, also known as Leaflet delivery, Flyer Distribution, Flyer Delivery, Letterbox Marketing or Door Drop Marketing has become an effective marketing option in which to promote businesses and events.
Helpful Articles
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History of Leaflet Distribution
Back in the 1400’s it would have been common practise to go into the streets and cry out at the top of your voice if you had information to share to the locals. This would, however, work out to be rather ineffective...
Planning your Leaflet Distribution Campaign
Having a plan behind your leaflet distribution campaign is extremely important. You should not just blanket drop a load of leaflets to a large area and hope for the best results. The design, print and...
Audience Research
Audience research is essentially any research conducted on a customer base to find out about their attitudes, behaviours, and habits - to understand them. The sample can be made up of any group of interest – whether this is nationality...
Location Research
It is important to target the correct areas when planning your leaflet distribution. Using your audience research and knowing what type of customers are most likely to engage with your leaflet is used extensively here.
Designing a Leaflet
When planning the design of your flyer ready to be distributed to households, you must ensure that it is eye-catching and relevant. You need a resident to see the flyer on their door mat and want to pick it up to read it.
Printing a Leaflet
Thinking of how your leaflet should be printed is an important aspect of planning a distribution campaign. What size the flyer will be and what weight are all points to consider. A5 and A6 flyers tend to be the most common for leaflet distribution...
How many leaflets should you deliver?
The quantity of leaflets you get delivered depends on your marketing budget. Obviously, the more leaflets you get delivered, the more of a response you should receive. The usual...